OTO Event: Understanding Consumer Emotions to Deliver a Better Customer Experience – Neuromarketing Seminar

Through the use of new technology, Neuromarketing techniques allow researchers to eliminate cognitive bias and gauge user engagement when exposed to different stimuli.

But how do these research models and techniques help companies to better understand their customers and create better products or communication messages?

fhios and OTOinsights are holding a seminar to answer just these questions and more giving a definitive guide to Neuromarketing and its benefits in the commercial world.

Event Details
Date: 29th March 2010
Time: 13:30 – 16:30

Venue
The Design Council, Covent Garden, London (MAP)

Registration
To register for this free event please visit our registration page.

We recommend that you register as soon as possible to ensure your participation

The Programme
1. Introduction to Neuromarketing
Audience participation with an overview of how the body responds to stimuli. Explaining why the field of Neuromarketing is an important and exciting innovation in the field of research.

2. Unveiling the Method
Introduction to Quantemo(OTOinsights) and how our offering differentiates us from the competition. With detailed insights into the value of our:

• instrumentation
• research software
• engagement indices

3. Demonstration
A sneak peak and demonstration of our equipment and software used to gather readings and analyse data.

4. Examples of our findings
High level findings of Quantemo Studies, which will include our newest research focused on Allergy Websites.

5. Conclusion
A quick review and presentation of ideas about the future of Neuromarketing research.

6. Questions and Answers

The Speakers

Jeremi Karnell
Jeremi is the founding partner and president of One to One Interactive.

Dr. Philip Rhodes
Philip is the EVP MD OTOInsight at One to One Interactive.

Dan Berlin
Dan is the Senior Research Associate for OTOinsights, the research division of One to One Interactive.

FREE Registration
To register for this free event please visit our registration page.