2011 SXSW PanelPicker – Vote for OTO's Panels Today!
August 12th | 2010 By
Tags: MessageMaker, Neuromarketing, OTOinsights, OTOlabs, SXSW, universal messaging
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, otocorporate-posts, otoi-posts, otoinsights-posts, otolabs-posts, otonetworks-posts No Comments 
Yesterday marked the launch of SXSW 2011 PanelPicker interface. This affords individuals to vote for Panels that will make up the daytime programming at SXSW Interactive, SXSW Music and SXSW Film in Austin TX (March 11-20, 2011).
One to One Interactive has submitted two very exciting panels for SXSW Interactive and would like your support by having you vote for them. Details for both panels and links for voting are provided below:
| Title | Consumer Engagement with Augmented Reality E-Commerce | Universal Messaging: Contacting the Connected Customer |
| Vote | VOTE NOW | VOTE NOW |
| Who | Dr. Phillip Rhodes, SVP, Managing Director OTOinsights & Matthew Szymczyk, CEO Zugara | Chris Pointon, SVP Technology OTOlabs |
| Description | Augmented reality and neuromarketing have been getting a lot of attention as cutting edge innovations that are available to brands to engage their customers and measure effectiveness. This panel will discuss ground breaking neuromarketing research that explores the difference between an AR e-commerce application vs. a traditional web based e-commerce application. The study will highlight perceptual changes, the level of neurological attention, and the post-purchase emotions that each experience yields. The study hypothesis is that e-commerce applications that utilize AR to enhance the buying experience will yield higher levels of positive engagement vs. traditional e-commerce applications. | These days companies need to email, tweet, text, like and blog their way into their customers’ good graces. And they’d better be relevant and personal or they’ll quickly find themselves unfriended, unsubscribed and unrated. We’ll discuss the theory and practice of activating SCRM by getting the message out in a multichannel world. |
| Questions Answered |
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Please help us also by asking individuals in your own social networks to vote for these the above panels. I want to thank everyone in advance for their support.
Jeremi