Mobile Scores with the 2010 World Cup?

The 2010 World Cup is just ten days away. This year, FIFA and mobile operators are co-operating to stream every single match live to mobile devices around the world.  As a result, this year’s tournament will probably see some of the best and most innovative use of mobile.

Here’s some of the mobile content, services and campaigns I’ve seen so far.

1GOAL:  1Goal wants world leaders to end poverty by supporting education for all. As part of the world’s biggest ever mobile phone campaign, mobile companies from across the globe have come together to offer more than 1.5 billion people an opportunity to show their support for 1GOAL  by voting ‘YES’ through a free text message, or by going to http://1goal.mobi on their handsets. The campaign is FIFA’s official charity for the 2010 World Cup.

Yahoo World Cup mobile site: Yahoo launched a mobile World Cup news aggregation site. Search results for football clubs will automatically include matches and results, and the mobile homepage includes a “World Cup module” with scores and matchups.

Sony Ericsson Extra Man mobile site: provides fans with videos from World Cup qualifiers, a WorldCupiPedia, and social networking site applications built into the site.

ESPN 2010 FIFA World Cup App: includes customizable elements, a bracket predictor, news alerts, community features, live scores, and video content.

Fox Soccer Channel’s “Ticket to South Africa” App: is similar to ESPN’s and has the latest news, standings, fixtures, photos galleries, venue information, and World Cup history. Once the games begin in June, a scrolling ticker with live scores will appear offering one-click access to in-game match stats, play-by-play information, and video clips.

iPundit App: lets you compete against friends to predict the results for all upcoming matches.  You score points depending on how accurate you are.

EA 2010 FIFA World Cup App: lets you play simulated games based on real team data.

How would you like to see mobile used for the 2010 World Cup?  Have you seen any marketing campaigns that harness the power of mobile?