OTOLabs Launches PolyThink 1.O

Branded Widget Relationship ManagementPlatform

Charlestown, MA – OTOlabs, a permission-based digital marketing platforms company, today announced the launch of PolyThink, its new branded widget relationship management platform.

PolyThink is a platform to deploy and manage branded widget networks for major brands, agencies and publishers to engage their audience over a longer period of time with increased interaction frequency. A branded widget network (BWN) is a suite of related widgets, desktop applications and Web 2.0 social media applications deployed as a focused brand-centric relationship engagement strategy.

PolyThink is primarily focused on private-facing branded widget networks deployed across platforms such as personalized start pages like My Yahoo!, Netvibes, and iGoogle; desktop widgets like Yahoo Widgets and Apple’s Dashboard; branded desktop applications (BDAs);and mobile widget platforms like Zumobi. “Measurement and campaign management are cornerstones to advertising relationships in the Zumobi ecosystem. We’re excited to be working with OTOlabs and their PolyThink platform,” said Jim Cooley, Zumobi Chief Technology Officer.

“For some time clients have been coming to us asking for feature-rich desktop widgets to anchor a robust branded widget network strategy,” said Chris Heitmann, EVP and Managing Director of OTOlabs. “We’ve been building and managing desktop widgets, also called branded desktop applications, for over ten years, so we’ve been able to upgrade and consolidate our powerful back-end widgetsupport services and open them to our clients as the PolyThinkplatform.”

The PolyThink platform’s robust content and channel management capabilities are integrated into both email and branded desktop application platforms which brands and marketers can use to build user profiles and manage multiple touch points per user to preserve relationships. With relationship-focused features such as a built-in survey mechanism, WidgetAlert™ technology and integrated authentication, PolyThink represents a powerful new relationship engagement channel for brands, agencies and publishers.

About OTOlabs
OTOlabs’ suite of permission-based digital marketing platforms enables brands, agencies and publishers to achieve a one-to-one relationship and stay connected with their customers. ThinkDesktop branded desktop applications (BDAs) and desktop widgets drive behavior with alerts, messaging and document delivery. PolyThink manages and measures branded widget networks across social media, personalized start pages and other Web 2.0environments. ionMX is an advanced email marketing platform that achieves superior ROI through industry leading deliverability and data management.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies,and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing. Please visit one of One to One Interactive’s web sites for more information:

• One to One Interactive: http://www.onetooneinteractive.com
• OTOi: http://www.otoi.com
• OTOlabs: http://www.otolabs.com
• OTOnetworks: http://www.otonetworks.com
  • Green Student U: http://www.greenstudentu.com
  • Student Finance Domain: http://www.studentfinancedomain.com
  • Study Abroad Domain: http://www.studyabroaddomain.com
• OTOinsights: http://www.otoinsights.com
  • Quantemo: http://www.quantemo.com