Social Media
One to One Interactive’s Social Media services encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services.Social media has changed the way people interact with brands. Your potential customers look to the opinions and experiences of friends, acquaintances and even strangers before making a purchase decision. As a result, consumers have more influence than ever before on a company’s success.
One to One Interactive will work with you to determine the right way to leverage social media to meet your business and marketing goals whether you want to drive revenue, learn about your customers, reduce support costs, create a buzz or gain insight to develop new products.
One to One Interactive’s Social Media services encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services. Activities include:
Strategic Research
- Identify who’s speaking about your product or service
- Where are consumers seeking information?
- Do consumers speak highly of your product/service?
- Is sentiment positive or negative?
- Identify which discussion boards, online communities, blogs, social networks, portals, and other relavant sites are sought out by consumers to research your product/service.
- Analysis of current web assets and their ability to evolve beyond current state to a Web 2.0 compliant platform
- Analysis of current opt-in and electronic messaging approaches
- Identification of bloggers, community moderators, and vocal customers
- Identify and Flag key Issues
Social Media Program Prioritization and Execution.
- Evangelism Program
- Developing tools to make telling a friend easier
- Creating forums and feedback tools
- Working with social networks
- Creating blogs, Podcasts, RSS feeds and other tools to share information
- Participating openly on online blogs and discussions
- Buzz Creation Program
- Community Development Program
- Advocacy Outreach and Engagement Program
- Co-creation and Information Sharing Program
Social Media Program Measurement
- Tracking Selected Social Media programs
- Online conversations by supporters, detractors, and neutrals
- Forward to a Friend tracking
- Quantitative/Qualitative Buzz Agent feedback
