Affiliate Marketing
One to One develops a tier structure to categorize and rank affiliates based on performance, volume and audience segmentation.One to One Networks has partnered with some of the highest quality affiliate networks in order to meet the client’s goals and objectives set across multiple departments, specifically paid acquisition and partnerships. Affiliate Marketing allows our clients to advertise their product on high traffic and high value websites while working strictly on a CPA payment structure. This allows our clients to only pay affiliates when an acquisition has taken place. This allows for the highest potential ROI possible.
Managing Affiliate Marketing Campaigns
One to One takes an involved approach in managing our affiliate networks. From managing affiliate program day-to-day activities (approvals, answering affiliate questions/concerns, creative/landing page updates, monitor traffic quality and prioritizing affiliate communication) for One to One Networks and their clients.
In order to seek out the highest possible ROI through our affiliate marketing campaigns, One to One Networks develops a tier structure to categorize and tank affiliates based on performance, volume and audience segmentation. One to One is able to leverage industry expertise, working knowledge and best practices to manage relationships with affiliates, setting expectations, provide actionable incentives and identifying/removing “problem affiliates”.
Criteria for Affiliate Tier Structure
- Level of engagement
- Frequency of engagement
- Payout/incentives
- Creative access (standard, rich media, custom)
