Marketing Services

Marketing is morphing. There are indications everywhere. The marketer is working under new imperatives to use new digital technologies to measure, analyze performance and demonstrate ROI. The :30 TV commercial, even if it is not Tivo’ed out of programming, has lost much of its power to sell. Indeed, “control” has moved from the advertiser to the consumer and the media conventions of “reach” and “frequency” will never again enjoy the prominence they once did. Increasingly large portions of marketing budgets are migrating away from traditional media channels.

One to One Interactive’s Marketing Services group provides a full suite of digital marketing service spanning: