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Archive for the ‘otolabs-posts’ Category

MessageMaker v3.8 Expands Social & Mobile Functionality

One to One Connect is very excited to announce MessageMaker v3.8, and with it, a huge leap forward in the ability to leverage Social Media and Mobile Apps. – MessageMaker Social – We have built a suite of tools that enables publishing content to a few dozen, or even a few thousand Facebook pages all… Read More

 

Facebook Pages get Post Impressions Inline

We have been working hard on our offerings for social media, which of course includes Facebook. While doing some managment this morning I noticed a fantastic addition to each post on our MessageMaker Page. Posts now display the number of Impressions and any Feedback. Impressions are a concept similar to online ads in that the… Read More

 

What's in a name?

I sometimes find it difficult to enforce consistency in naming conventions across all the tiers of a project. Here is some discussion about why I prefer CustomerID over CustomerId.

 

Webinar: Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies

OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on August 26th at 11 AM Eastern time, to present their latest customer experience research findings on consumer-promotional emails as solicited from the tourism agencies for all fifty United States.

 

2011 SXSW PanelPicker – Vote for OTO's Panels Today!

Yesterday marked the launch of SXSW 2011 PanelPicker interface.   This affords individuals to vote for Panels that will make up the daytime programming at SXSW Interactive, SXSW Music and SXSW Film in Austin TX (March 11-20, 2011). One to One Interactive has submitted two very exciting panels for SXSW Interactive and would like your… Read More

 

The Marketer’s Perspective on Hotmail’s Newest Release

Hotmail SweepLast month Microsoft began rolling out the newest release of Hotmail to its 360 million users, promising “the next generation in personal email.” The release was geared towards de-cluttering and streamlining the inbox.

What does this mean to you as a marketer?

 
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