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Never before have brands had to manage so many new technology-based systems of engagement in an ever-expanding communications ecosystem that makes new demands of authenticity, transparency and privacy while seeking alignment with their customers, employees and communities. As marketing leaders contend with the individual and collective dimensions of their brand’s interior and exterior aspects, they… Read More
Wednesday, December 1st, 2010 Category: Blog, Corporate, News, otocorporate-news No Comments
Boston, Mass. April 5, 2010 – One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm, announced today that Armin Molavi will be joining the firm as Senior Vice President of Marketing Services for their digital marketing agency division, OTOi.
Monday, April 5th, 2010 Category: Blog, Corporate, Interactive, News, otocorporate-announcements, otocorporate-news, otoi-news No Comments
Boston Mass., April 5, 2010 – One to One Health and OTOinsights, divisions of One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm, are presenting as a webinar the results of a first-of-its-kind pharma neuromarketing study, which moves user effectiveness research beyond the focus group and the inevitable cognitive bias that results.
Monday, April 5th, 2010 Tags: Emotion, Engagement, Eye tracking, Neuromarketing, Pha, Quantemo, Usability, User Experience
Category: Blog, Connect, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otoinsights-news, otolabs-posts No Comments
Boston, Mass. and London, UK, February 22, 2010 – One to One Interactive, Inc. (OTO), a Boston-based digital marketing firm recently ranked by Inc. Magazine as one of the fastest growing private companies in America, announced today a definitive agreement to acquire fhios, with operations in the UK, Singapore, and Brazil.
Monday, February 22nd, 2010 Category: Blog, Corporate, Insight, News, otocorporate-announcements, otocorporate-news, otoinsights-news 1Comment
Boston, Mass. and Reno, Nev. (Nov. 13, 2009) – One to One Interactive announced today the formation of One to One Travel, an industry practice group dedicated to provide complete one-to-one digital marketing solutions for today’s travel and tourism brands. To complement One to One Travel, www.onetoonetravel.com was also launched, offering convenient access to the news, thought leadership and client work examples serviced by the One to One Travel practice group.
Friday, November 13th, 2009 Tags: One to One Travel, Tourism, Travel
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, News, otocorporate-announcements, otocorporate-news, otoi-news, otoinsights-news, otolabs-news, otonetworks-news 2 Comments
Boston (Nov. 3, 2009) – One to One Interactive (OTO) today announced the promotions of two executives, reflecting the company’s commitment to building and maintaining a strong executive team that can help lead the company through its continued expansion. Bill Haeck has been promoted to chief performance officer. Cindy Starr will assume his former role as executive vice president and managing director of OTOi, a division of OTO responsible for delivering compelling strategy, inspired design and unparalleled strategic marketing leadership to clients.
Wednesday, November 4th, 2009 Tags: One to One Interactive, OTOi, Promotions
Category: Blog, Connect, Corporate, Insight, Interactive, Networks, News, otocorporate-announcements, otocorporate-news, otoi-news, otoinsights-news, otolabs-news, otonetworks-news No Comments
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