News & Noteworthy
One to One’s Top 3 Takeaways from Altimeter Report
Altimeter Group recently released a report, ‘A Strategy for Managing Social Media Proliferation,’that has some valuable insights into how companies need to prepare for and manage social media proliferation.
One to One’s MessageMaker solution is featured and received the highest ranking, Strong Capability, in the Tailored Service and Support category and so we thought we would share our top three takeaways from this report:
#1. Technology alone is not enough and social media management tools and solutions will ultimately fail unless—brands set clear goals and social business strategies.
#2. The rapid proliferation of social media accounts will cause chaos if not managed properly
#3. Global enterprises and regulated companies require customization and intensive support
One to One Global Announces New Updates to MessageMaker Social
One to One Global announces several significant updates to MessageMaker Social, a SaaS platform that enables companies to publish, manage and measure highly segmented, localized and targeted content across social networks.
Key platform updates include the following:
- Expanded Dashboard: The new dashboard is simple, efficient and more informative. It provides marketers with increased analytics and performance metrics as well as one click access to the most commonly used features—approvals, keyphrase alerts, to-do lists and messages.
- Custom Content Streams: A common challenge for marketers has been to encourage more publishing and engagement on sales reps’ Pages. MessageMaker Social’s new subscribable content feed helps sales reps publish relevant content, sell more effectively as well as drive SEO.
- Enhanced Language Support: Language support for messaging has been added for the top 23 languages on the Internet, including Chinese, Japanese, Spanish, Arabic and German.
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Agency Solutions
Connecting with customers that are in the first stages of visualizing a experience, need, or desire has become far more complicated than it was just a few years ago. They are now in control of how, when, and where they will engage with your brand. The rise of social media and the proliferation of customer touch-points has increased the need for brands to have a thoughtful customer engagement strategy and optimized experiences. One to One Interactive has the expertise and tools to help you navigate this rapidly evolving marketing and communications environment.
Since 1997 One to One Interactive has been creating marketing campaigns and digital ecosystems that drive results in search, display, and social media, with the analytic and strategic capabilities to continuously optimize ROI results. By expanding brand visibility, buyer reach and improving the channel experience our staff of professionals can demonstrate an ROI positive impact while engaging those customers who are at the actualization stage of the Human – Brand Lifecycle.
As the costs of acquiring customers continue to rise the lifetime value of existing customers becomes more precious. One to One Interactive help brands keep their customers closer by focusing on Social CRM strategies while they are at contribution stage of the Human-Brand Lifecycle. This approach fosters one-to-one dialogues and social web engagement resulting in customers proactively relating, sharing, and documenting their experience regarding your product or service with you, their friends/families, and their communities of interest.