http://www.onetooneglobal.com Wed, 18 Jan 2012 09:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.onetooneglobal.com/insight/quantemo/what-is-quantemo/#comment-1405 One To One Health Mon, 12 Sep 2011 14:16:38 +0000 http://yavuzkaynar.com/wordpress/_all/?page_id=2932#comment-1405 [...] A key aspect of the One to One Health solution was design validation testing.  It was important to the highly scientific and forward thinking bioMérieux leadership that the site be designed and built with as much intelligence as possible – they didn’t simply wish to catch up to their competition, the sought to best them by providing an optimal user experience and a design that elicited the specific brand perception they were striving for.  Creative designs and potential page layouts were put to the test in One to One’s Quantemo Nuromarketing Lab.  Leveraging  cutting edge hardware and software with our proprietary QEI (Quantemo Engagement Index) algorithm, we helped bioMérieux understand how their target customers perceptual, pre-cognitive, and cognitive emotional responses when interacting with the designs and pages.   This testing allowed One to One to pick a design winner and refine page designs so that bioMérieux could feel confident that they were moving forward with the best design and the most user-friendly site.   For more on how Quantemo works, click here. [...] [...] A key aspect of the One to One Health solution was design validation testing.  It was important to the highly scientific and forward thinking bioMérieux leadership that the site be designed and built with as much intelligence as possible – they didn’t simply wish to catch up to their competition, the sought to best them by providing an optimal user experience and a design that elicited the specific brand perception they were striving for.  Creative designs and potential page layouts were put to the test in One to One’s Quantemo Nuromarketing Lab.  Leveraging  cutting edge hardware and software with our proprietary QEI (Quantemo Engagement Index) algorithm, we helped bioMérieux understand how their target customers perceptual, pre-cognitive, and cognitive emotional responses when interacting with the designs and pages.   This testing allowed One to One to pick a design winner and refine page designs so that bioMérieux could feel confident that they were moving forward with the best design and the most user-friendly site.   For more on how Quantemo works, click here. [...]

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