Neuromarketing
Quantifying Emotional Engagement
Consumers are rapidly taking control of media and placing greater demand on marketers to engage with them in one to one marketing dialogues. Now more than ever it is imperative for brands to optimize every interaction with customers in a way that establishes positive emotional responses.
Research Benefits
The benefits of applying Pre-Cognitive Engagement techniques to consumer research is the ability to gather feedback on a customers emotional state or level of arousal, without disturbing their experience with distractions.
Additionally, readings could be gathered that do not rely on the inherent limitations of self-report methods, inaccurate reports (intentional or unintentional) or interviewer bias.
Findings from Pre-Cognitive Engagement research provide useful indicators towards consumers’ preference for a particular brand or product.
Several application areas have benefited from neuromarketing research including:
- Gaming
- Advertising
- Product design
- Brand perception
- Fast moving consumer goods testing (FMCG)
- Work environments
- Gambling
- Media
One to One Insight incorporates EEG sensors into a headset, with little intrusion to the user. The advantages of our approach are relatively lower cost and vastly increased portability and manoeuvrability.
