News & Noteworthy
One to One’s Top 3 Takeaways from Altimeter Report
Altimeter Group recently released a report, ‘A Strategy for Managing Social Media Proliferation,’that has some valuable insights into how companies need to prepare for and manage social media proliferation.
One to One’s MessageMaker solution is featured and received the highest ranking, Strong Capability, in the Tailored Service and Support category and so we thought we would share our top three takeaways from this report:
#1. Technology alone is not enough and social media management tools and solutions will ultimately fail unless—brands set clear goals and social business strategies.
#2. The rapid proliferation of social media accounts will cause chaos if not managed properly
#3. Global enterprises and regulated companies require customization and intensive support
One to One Global Announces New Updates to MessageMaker Social
One to One Global announces several significant updates to MessageMaker Social, a SaaS platform that enables companies to publish, manage and measure highly segmented, localized and targeted content across social networks.
Key platform updates include the following:
- Expanded Dashboard: The new dashboard is simple, efficient and more informative. It provides marketers with increased analytics and performance metrics as well as one click access to the most commonly used features—approvals, keyphrase alerts, to-do lists and messages.
- Custom Content Streams: A common challenge for marketers has been to encourage more publishing and engagement on sales reps’ Pages. MessageMaker Social’s new subscribable content feed helps sales reps publish relevant content, sell more effectively as well as drive SEO.
- Enhanced Language Support: Language support for messaging has been added for the top 23 languages on the Internet, including Chinese, Japanese, Spanish, Arabic and German.
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Research Solutions
Technology innovation continues to create increasingly sophisticated and complex interaction touch points between brands and their customers. A customer’s experience with these touch points define what a brand means to them and their continuing engagement with the product or service. One to One Insight helps brands succeed in today’s rapidly evolving landscape by providing dependable customer insight.
One to One Insight works with PayPal to ensure a best-in-class customer experience to their world-wide users.
One to One Insight helps many advertising agencies deliver results by conducting hundreds of customer experience research projects, neuromarketing studies, brand research and user-centered design projects in over 30 countries in areas such as web/e-commerce sites, mobile interfaces, handsets and devices, call centers, intranets and prototypes.
One to One Insight helped Agency.com understand user reaction to their new British Airways 2012 Olympics site: www.greatbritons.ba.com. 
Publishers find that researching and optimizing the presentation of their content can produce significantly enhance performance on the web and apps. One to One Insight provides research capabilities and design expertise to successfully master the challenges and opportunities this new environment reveals.
One to One Insight and Guardian, News and Media researched customer reaction to the new Soulmates dating site www.dating.guardian.co.uk.