Connect with Customers Inside of Their Social Networks
Connect with consumers right inside of the social networks they love by using a platform that ties all your messaging strategies together, including email, apps, widgets and social networks.
MessageMaker Social is a web-based SaaS socialCRM platform that allows brands to acquire, communicate and engage their customers and prospects better, faster and more effectively than by using the standard interfaces of social platforms like Facebook and Twitter.
SocialCRM is perhaps the most powerful new form of customer engagement to emerge in the last decade; this new opportunity to “walk among” your customers is unprecedented. Innovative marketers have created a personalized and relevant experience via socialCRM, moving past the initial “single Facebook page” approach to manage a highly segmented and truly engaging social presence and messaging strategy.
MessageMaker Social helps marketers manage the complexities of deploying a broad social media messaging strategy. The MessageMaker Social Preference Center enables your customers and prospects to discover and opt in to social messaging channels that are most relevant to them in a comfortable familiar way. The Social Preference Center is completely portable and can be used within social media platforms embedded in any area of your website.
- MessageMaker Social provides a framework that ensures messaging compliance, security, and scalability while reducing costs.
- Measuring results across a broad socialCRM strategy is vital not only in understanding ROI, but also is essential in order to optimize, innovate and iterate.
- Creating, deploying and managing a large scale socialCRM messaging strategy is easy with MessageMaker Social.
Features
Simultaneous Content Publishing to One or Many Facebook Pages and Applications
MessageMaker Social provides a single interface to compose brand messages and content, with an unlimited number of pages and channels that it may flow out to.
Targeted Messaging
Using MessageMaker Social brands can target specific content to be delivered to specific pages based on geographical or similar segmentation, or by creating custom tags and categories to control content flow, including:
- Specific state or postal codes
- Specific product lines
- Specific offer types (e.g. coupons)
Scheduled Messaging
Content delivery can be scheduled ahead of time to be published at set dates and times.
Individual & Aggregated Reporting
MessageMaker Social enables per-page access to individual and aggregate reporting on:
- Consumption of information
- Number of Shares
- Number of Likes
- Number of Unlikes
- Number of Page Views
- Number of Comments
- Number of additions to discussions
- Trending of the above items over time
MessageMaker Social enables demographic filters for those users who have provided access to such data through the Message Maker Facebook Application Extended Reporting History interface.
One typical problem brands face with Facebook is that Facebook only allows a limited amount of historic reporting through the Facebook Insights functionality. MessageMaker Social aggregates and stores page metrics for extended periods of time allowing you greater customer insight into multi-month, quarter and yearly trends.
