News & Noteworthy
One to One’s Top 3 Takeaways from Altimeter Report
Altimeter Group recently released a report, ‘A Strategy for Managing Social Media Proliferation,’that has some valuable insights into how companies need to prepare for and manage social media proliferation.
One to One’s MessageMaker solution is featured and received the highest ranking, Strong Capability, in the Tailored Service and Support category and so we thought we would share our top three takeaways from this report:
#1. Technology alone is not enough and social media management tools and solutions will ultimately fail unless—brands set clear goals and social business strategies.
#2. The rapid proliferation of social media accounts will cause chaos if not managed properly
#3. Global enterprises and regulated companies require customization and intensive support
One to One Global Announces New Updates to MessageMaker Social
One to One Global announces several significant updates to MessageMaker Social, a SaaS platform that enables companies to publish, manage and measure highly segmented, localized and targeted content across social networks.
Key platform updates include the following:
- Expanded Dashboard: The new dashboard is simple, efficient and more informative. It provides marketers with increased analytics and performance metrics as well as one click access to the most commonly used features—approvals, keyphrase alerts, to-do lists and messages.
- Custom Content Streams: A common challenge for marketers has been to encourage more publishing and engagement on sales reps’ Pages. MessageMaker Social’s new subscribable content feed helps sales reps publish relevant content, sell more effectively as well as drive SEO.
- Enhanced Language Support: Language support for messaging has been added for the top 23 languages on the Internet, including Chinese, Japanese, Spanish, Arabic and German.
MessageMaker v3.14 Released
One to One Connect is happy to announce MessageMaker v3.14. This is the 6th release so far in 2011 and includes:
- Social: Content Sources – Publish RSS feed content as messages, automatically or with approvals, to the Facebook and Twitter endpoints of choice.
- Social: Content Sources – Ability to browse the content pulled into MessageMaker via RSS feeds.
- Social: Keyphrase Alert Dashboard – Now you can see a dashboard of keyphrase Alerts as well as assigning workflow steps for Open, In Progress and Resolved.
- Social: Keyphrase Report- Know how many times your keyphrases are appearing as well as how many are being generated by your organization vs how many are generated by your communities.
- Social: - Permissions for Managing and Viewing the Keyphrase Alerts features.
- Administrative:- Expanded Time Zones – We have added 6 more time zones adding coverage for New Zealand, Hong Kong, Singapore and Australia.
- 6 Additional Updates
Learn more about how MessageMaker and how it is the leader in Universal Messaging solutions today!
Messaging Solutions
Consumer behaviors have changed; they are spending less time with branded websites and more time with social media, mobile messaging, and feed-driven environments. This offers brands a new opportunity to engage their customers in more frequent and interactive ways.
One to One Connect assisted UPS with creating a global universal messaging platform for its distribution channel.
The MessageMaker platform enables marketers and publishers to communicate with their customers using a broad set of digital touch points including e-mail, desktop, widgets, social media and mobile, all supported by our Agency Partner Program and our team of permission marketing specialists.
JPMH worked with One to One Connect to build the Felix animated ScreenMate. 
Today’s audience is increasingly tailoring its own information space by managing feeds, apps and content libraries on their desktop, mobile phone or hybrid devices. With the MessageMaker platform brands can manage content in multiple channels and how their customers are interacting with that content.
One to One Connect built an app for Network World magazine that automatically delivered content to paid subscribers.